See how other brands are using TikTok to make their products go viral, so you can do the same.
See how other brands are using TikTok to make their products go viral, so you can do the same.
Products showing up in videos that took off.
The newest posts to take off, one per product.
Product & trend research
Not what is popular — what is breaking out, what it was selling when it did, and the format that carried it. Then take that back to your own product.
Brands move product through viral videos that never look like adverts. Our AI finds the formats promoting a product and shows you exactly what's being pushed in your industry — and how.
Every post is scored against that creator’s own median views, never against TikTok at large. That outlier ratio — the breakout score on every card here — is what separates a format that genuinely worked from an account that was already big.
Filter to what you sell and how you can realistically shoot, and you get the hooks, angles and formats already breaking out in your category — so your next video is built on something that has demonstrably got views.
In practice that means 12,000 views can outrank four million here: a huge day for an account that usually gets 300, and an ordinary one for an account that usually gets two million. See this week's.
By what it's selling, or by how it was shot.
The strongest breakouts of the past week, weighted toward what just happened.
FAQ
What Overshot measures, where the data comes from, and what it does not claim to be.
Still have a question? Contact us →Our AI scrolls hundreds of thousands of videos, determines the products being promoted, and shares the formats working.
See what creators are promoting in TikToks that are taking off.
By what it's selling, or by how it was shot.
Our AI scrolls hundreds of thousands of videos, determines the products being promoted, and shares the formats working.
Recent breakouts and the products they mention. The "breakout score" is how far past that creator's normal the video went.
The strongest breakouts of the past week, weighted toward what just happened.
