What these videos were selling

Products showing up in videos that took off.

1. 01

   Catch a product on the way up

   Tracked creators are re-scored every hour, so a product surfaces here while the videos selling it are still spreading — not once it is already everywhere.

2. 02

   See the video that did the selling

   Every breakout gets watched, so you get the product it named, the hook it opened on, how it was shot, and whether it was an outright ad or a mention you would have missed.

3. 03

   Take it back to your own product

   Filter by what a video sells and how it was made to see which angles are working in your category, then build your next round of creative on the ones that already broke out.

A breakout is a post that beat its own creator's median views, which is why 12,000 views can outrank four million: it is a huge day for an account that usually gets 300, and an ordinary one for an account that usually gets two million. See this week's.